If at first you don't succeed, try, try again. It turns out that our parents really did know what they were talking about. Forget about needing to be a genius, this book convincingly debunks the mythical nature of creativity and reveals the consistent factors at the root of discovery and innovation.
Drawing on examples as diverse as the discovery that stomach ulcers are caused by a bacterium through to James Dyson's development of a cyclone-based vacuum cleaner, author Kevin Ashton demonstrates that the same principles apply.
Subtitled 'The secret history of creation, invention and discovery' this is a thought-provoking and wide ranging exploration of creativity. [Small font]
I didn't remember even putting this book on my book list and most of us weren't keen to continue reading after the first chapter, as interesting as it may have been. However, I noticed in another review that a convener had suggested each person read just one different chapter. As with WANG 005, this worked very well and we probably had the longest discussion we have ever had - and learned some interesting facts also!
The initial reaction to the handing out of this book was not enthusiastic. So, it was decided that each person would read one different chapter each and report back to the group. This process worked remarkably well, and led to a very lively and entertaining evening!
The members who read this book really enjoyed it. Others " just couldn't get into it".
This book was not our favourite. It rambled on, and we couldn't see what he was trying to say or where he was heading with his ideas.
There was a surprising enthusiasm for this book. A lively discussion was held, and everyone had a view (none conflicting); all enjoyed the read. Even those who hadn't quite finished reading the book were able to join in.
Only half our group could read the very small font, but those that did really enjoyed the book. Lots of quotables.
We had a great discussion, stimulated by the book and notes. Personally, I thought the book very topical and thought-provoking, but a trifle long in parts.
A mixed reaction, but a it provoked a very good discussion.
We enjoyed the content of this book but felt that the author laboured the point quite a bit with too many examples given.